Tech Stack

Description

You will coordinate media strategy execution, manage campaign implementation, and ensure KPI achievement. You'll analyze data to provide insights, train junior team members, and oversee billing accuracy across offline and digital media.

Requirements

• Clear and objective communication skills
• Organization and multitasking ability
• Intermediate proficiency in Office Suite
• Knowledge of digital platform implementation
• Proficiency in VBS/AD media for TV execution and scheduling

Responsibilities

• Coordinate media buying and campaign release for offline and digital channels
• Monitor daily campaign performance and adjust strategies to meet KPIs
• Build audiences and online campaign segmentations
• Identify and compensate for insertion/impression errors (TRP, budget, audience level)
• Ensure billing accuracy and proper PO and vehicle control