Tech Stack

Description

You will drive Springboard's B2B marketing strategy to generate high-quality leads and accelerate partnerships in healthcare and enterprise sectors. You'll own event management, create sales enablement assets, run account-based marketing campaigns, and produce authority content. This role combines strategy with hands-on execution in a fast-paced environment.

Requirements

• 7-10 years B2B marketing experience with complex B2B sales cycles
• Full-stack execution ability from strategy to hands-on
• Exceptional writing and messaging skills
• Experience in sales enablement or field marketing
• Fluency with CRM, automation, and AI tools
• Data-informed, iterative mindset

Responsibilities

• Own B2B marketing strategy to drive pipeline and revenue growth
• Manage presence at priority industry events
• Develop sales enablement assets like pitch decks, ROI calculators
• Launch ABM campaigns for key accounts
• Produce thought leadership content
• Align product positioning with buyer needs
• Measure and optimize lead quality and asset performance