1d ago
Field Marketing Specialist
Ohio
✨ $80k-$95k / yearest.
full-timemidbiotech
🛠 Tech Stack
💼 About This Role
You'll bridge the gap between execution and impact for Cresco Labs in Ohio, leading Brand Field Representatives and managing in-store performance. This role ensures high-quality activations and data-driven insights to drive retail success.
🎯 What You'll Do
- Lead and coach Brand Field Representatives in accounts.
- Oversee capture of marketing execution metrics (ISAs, GWPs, etc.).
- Create monthly recaps with unique market insights.
- Analyze KPI data to identify trends by rep, market, and account.
📋 Requirements
- Bachelor's Degree or equivalent work experience.
- 4-6 years related industry or marketing experience.
- Local travel ~50-70% including nights and weekends.
- Knowledge of cannabis trends and industry preferred.
✨ Nice to Have
- Familiarity with on/off premise marketing initiatives.
- Experience with Repsly or similar field reporting tools.
- Familiarity with local market trendsetting accounts.
🎁 Benefits & Perks
- 🏥 Major medical, dental and vision insurance
- 💰 401(K)-match program
- 🏖️ Paid holidays and paid time off
- 📈 Annual discretionary bonuses
- 📦 FSA/HSA programs, LTD/STD options, life insurance
📨 Hiring Process
Estimated timeline: 2-4 weeks · AI estimate
- 1Application Screening· 1 week
- 2Phone Interview· 30 min
- 3Virtual Interview with Hiring Team· 1 hour
- 4Offer· 1 week
🚩 Heads Up
- High travel requirement (50-70%) may be demanding.
- Role blends field execution and remote analysis, potential for unclear boundaries.
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