1d ago

Field Marketing Specialist

Ohio

$80k-$95k / yearest.

full-timemidbiotech

🛠 Tech Stack

💼 About This Role

You'll bridge the gap between execution and impact for Cresco Labs in Ohio, leading Brand Field Representatives and managing in-store performance. This role ensures high-quality activations and data-driven insights to drive retail success.

🎯 What You'll Do

  • Lead and coach Brand Field Representatives in accounts.
  • Oversee capture of marketing execution metrics (ISAs, GWPs, etc.).
  • Create monthly recaps with unique market insights.
  • Analyze KPI data to identify trends by rep, market, and account.

📋 Requirements

  • Bachelor's Degree or equivalent work experience.
  • 4-6 years related industry or marketing experience.
  • Local travel ~50-70% including nights and weekends.
  • Knowledge of cannabis trends and industry preferred.

✨ Nice to Have

  • Familiarity with on/off premise marketing initiatives.
  • Experience with Repsly or similar field reporting tools.
  • Familiarity with local market trendsetting accounts.

🎁 Benefits & Perks

  • 🏥 Major medical, dental and vision insurance
  • 💰 401(K)-match program
  • 🏖️ Paid holidays and paid time off
  • 📈 Annual discretionary bonuses
  • 📦 FSA/HSA programs, LTD/STD options, life insurance

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

  1. 1Application Screening· 1 week
  2. 2Phone Interview· 30 min
  3. 3Virtual Interview with Hiring Team· 1 hour
  4. 4Offer· 1 week

🚩 Heads Up

  • High travel requirement (50-70%) may be demanding.
  • Role blends field execution and remote analysis, potential for unclear boundaries.
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