Tech Stack

Description

You will own product messaging, positioning, and go-to-market initiatives for Lucanet's xP&A solution, driving customer adoption and revenue growth. You'll translate complex product capabilities into clear value propositions, create sales enablement content, and collaborate with Product, Sales, and Marketing teams to optimize the buyer journey.

Requirements

• 4+ years of SaaS product marketing experience
• Strong track record in product positioning, messaging, and GTM execution
• Skilled at transforming complex product features into compelling value propositions
• Hands-on experience developing positioning and messaging frameworks
• Successfully led product launches from planning through execution

Responsibilities

• Lead GTM initiatives for xP&A, including launch strategies and messaging frameworks
• Translate complex product capabilities into customer-centric value propositions
• Conduct win-loss analysis using Gong, Salesforce, Lightdash, and LLMs
• Create high-impact enablement assets and training materials
• Track competitors and equip teams with battlecards and insights