💼 About This Role

You'll own how Abby Care shows up across social, blog, email, and community channels, building a content engine from scratch. Your work will help more families understand they may get paid for caregiving. This is a zero-to-one role at a mission-driven healthcare startup.

🎯 What You'll Do

• Design multi-channel content strategy across social, blog, email
• Build editorial calendars and measurement frameworks
• Create and produce high-quality content like video scripts and explainers
• Use data to track content performance and optimize for conversions

📋 Requirements

• 5+ years in content, social, or growth marketing
• 2–3 years owning a content program or major workstream
• Proven ability to connect content strategy to business outcomes
• Fluency with AI-enabled workflows for content creation

✨ Nice to Have

• Experience marketing to parents, caregivers, or healthcare audiences

🎁 Benefits & Perks

• 💰 Competitive compensation with annual performance bonus
• 🏥 90% premium coverage for medical, vision, dental
• 🏖️ Generous PTO plus 10 paid holidays
• 👶 Paid parental leave
• 🏦 401(k) with fee coverage

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Take-home Assignment· 2-3 hours
4. 4Final Interview· 1 hour