16h ago

Senior Associate, Partner Marketing

Shanghai, China

$420k-$600k / year

full-time

🛠 Tech Stack

💼 About This Role

You'll lead creator and ecosystem strategy for Airwallex's Greater China region, building brand authority through B2B-focused influencers and media partners. You'll drive partner acquisition within complex digital ecosystems like Xiaohongshu and WeChat. This role bridges global strategy with localized tactics for a high-growth fintech unicorn.

🎯 What You'll Do

  • Source and scale B2B KOLs/KOCs across Chinese digital platforms
  • Forge relationships with vertical industry media for brand awareness
  • Prospect and onboard upstream/downstream ecosystem partners
  • Develop and manage performance-based affiliate program

📋 Requirements

  • 5+ years in B2B marketing, influencer marketing, or partner management
  • Deep hands-on experience with China digital ecosystem (RedNote, Douyin, WeChat, Baidu)
  • Demonstrated ability to manage multi-million RMB budgets
  • Native-level Mandarin and professional-level English

✨ Nice to Have

  • Existing relationships with B2B creators or financial media in Greater China
  • Experience scaling B2B programs across multiple Asian markets
  • Comfortable working across time zones

🎁 Benefits & Perks

  • 💰 Competitive compensation with equity
  • 🏢 Onsite role in Shanghai with global collaboration
  • 📈 Accelerated learning and true ownership
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