16h ago
Senior Associate, Partner Marketing
Shanghai, China
$420k-$600k / year
full-time
🛠 Tech Stack
💼 About This Role
You'll lead creator and ecosystem strategy for Airwallex's Greater China region, building brand authority through B2B-focused influencers and media partners. You'll drive partner acquisition within complex digital ecosystems like Xiaohongshu and WeChat. This role bridges global strategy with localized tactics for a high-growth fintech unicorn.
🎯 What You'll Do
- Source and scale B2B KOLs/KOCs across Chinese digital platforms
- Forge relationships with vertical industry media for brand awareness
- Prospect and onboard upstream/downstream ecosystem partners
- Develop and manage performance-based affiliate program
📋 Requirements
- 5+ years in B2B marketing, influencer marketing, or partner management
- Deep hands-on experience with China digital ecosystem (RedNote, Douyin, WeChat, Baidu)
- Demonstrated ability to manage multi-million RMB budgets
- Native-level Mandarin and professional-level English
✨ Nice to Have
- Existing relationships with B2B creators or financial media in Greater China
- Experience scaling B2B programs across multiple Asian markets
- Comfortable working across time zones
🎁 Benefits & Perks
- 💰 Competitive compensation with equity
- 🏢 Onsite role in Shanghai with global collaboration
- 📈 Accelerated learning and true ownership
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