1h ago
Senior B2B Marketing Manager, New Venture
New York
$121,500-$153,830 / year
full-timesenior Hybridhealth tech
Description
You'll define go-to-market strategy for a new AI product from scratch, including positioning, messaging, launches, and early demand generation. Partner with founders, product, and design to turn a complex AI product into customer-understood value, building the foundation for scalable marketing.
Requirements
- 5-7+ years B2B marketing experience with 0→1 or early-stage products
- Experience bringing new products or brands to market
- Strong ability to simplify complex or technical products
- Comfortable operating with limited data and high ownership
- Hands-on operator who can execute while setting direction
Responsibilities
- Define initial go-to-market strategy for a new AI product
- Establish positioning, messaging, and category narrative from scratch
- Lead early product launches and customer-facing storytelling
- Design and run early demand experiments
- Partner with sales on enablement, feedback loops, and early deals
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