8h ago

Senior Brand Naming Strategist

Work from Home - US

$117.3k-$154k / year

full-timesenior Remotecloud communications

💼 About This Role

You'll lead naming processes for new products and features, developing a clear naming architecture and governance across the organization. You'll collaborate cross-functionally to align names with brand strategy, legal, and go-to-market clarity. This role is ideal for a passionate linguist with a strategic mindset for driving product success through naming.

🎯 What You'll Do

  • Lead naming process for new products and initiatives from ideation to approval
  • Develop and maintain naming architecture reflecting brand hierarchy and product relationships
  • Establish naming guidelines and governance including rules for tiers, features, and campaigns
  • Audit and rationalize legacy names for a cohesive, scalable framework

📋 Requirements

  • 7+ years experience in brand strategy, product marketing naming or verbal identity
  • Proven experience leading naming or brand architecture projects for complex portfolios
  • Strong understanding of B2B software markets and product positioning
  • Exceptional creative and linguistic skills with balance of imagination and business logic

✨ Nice to Have

  • B2B software or tech experience preferred
  • Knowledge of trademark screening and linguistic validation
  • Global naming considerations experience

🎁 Benefits & Perks

  • 💰 Company Bonus or Commission Structure
  • 🏥 Medical, Dental, Vision Coverage
  • 🏖️ 401(k) Savings Plan
  • 👶 Maternity/Parental Leave
  • 📚 Tuition Reimbursement
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