8h ago
Senior Brand Naming Strategist
Work from Home - US
$117.3k-$154k / year
full-timesenior Remotecloud communications
💼 About This Role
You'll lead naming processes for new products and features, developing a clear naming architecture and governance across the organization. You'll collaborate cross-functionally to align names with brand strategy, legal, and go-to-market clarity. This role is ideal for a passionate linguist with a strategic mindset for driving product success through naming.
🎯 What You'll Do
- Lead naming process for new products and initiatives from ideation to approval
- Develop and maintain naming architecture reflecting brand hierarchy and product relationships
- Establish naming guidelines and governance including rules for tiers, features, and campaigns
- Audit and rationalize legacy names for a cohesive, scalable framework
📋 Requirements
- 7+ years experience in brand strategy, product marketing naming or verbal identity
- Proven experience leading naming or brand architecture projects for complex portfolios
- Strong understanding of B2B software markets and product positioning
- Exceptional creative and linguistic skills with balance of imagination and business logic
✨ Nice to Have
- B2B software or tech experience preferred
- Knowledge of trademark screening and linguistic validation
- Global naming considerations experience
🎁 Benefits & Perks
- 💰 Company Bonus or Commission Structure
- 🏥 Medical, Dental, Vision Coverage
- 🏖️ 401(k) Savings Plan
- 👶 Maternity/Parental Leave
- 📚 Tuition Reimbursement
0 0 0