16h ago

Senior Manager, Global Paid Media - Brand and Video

Beverly Hills, California, United States

$130k-$160k / year

full-timeseniorretail

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead ALO's global brand video and CTV strategy across US, EMEA, and APAC markets, owning the media plan, buy, and data from annual planning through in-flight optimization. This high-ownership role lets you treat media as a craft, driving measurable brand outcomes at a leading lifestyle brand.

๐ŸŽฏ What You'll Do

  • Develop global brand video and CTV strategy across priority markets.
  • Manage significant paid media budget, including pacing and reallocation.
  • Direct external agency relationships and hold partners accountable.
  • Execute hands-on campaign targeting, trafficking, and QA.
  • Build global measurement framework with KPIs and incrementality testing.

๐Ÿ“‹ Requirements

  • 7โ€“10 years in paid media with video and CTV expertise.
  • Experience managing media across multiple international markets.
  • Proven track record owning large media budgets and driving brand outcomes.
  • Hands-on with media plans, flowcharts, and DSP/platform setups.

โœจ Nice to Have

  • Background in fashion, beauty, wellness, or lifestyle DTC.
  • Strong grasp of brand measurement: lift, reach frequency, incrementality.

๐ŸŽ Benefits & Perks

  • ๐Ÿ’ฐ Performance bonuses
  • ๐Ÿ“ˆ Long term incentives
  • ๐Ÿ–๏ธ Competitive PTO policy
  • ๐Ÿฅ Comprehensive benefits package

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Callยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Case Study or Strategy Presentationยท 60 min
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