Tech Stack

Description

You will establish and scale measurement, optimization, and forecasting for email, push, and multi-channel campaigns. As the first in this function, you'll lay the groundwork for capturing and applying insights to boost global reach, collaborating with Growth Marketing Leads and product managers.

Requirements

• 7+ years in marketing analytics, growth marketing, or lifecycle marketing with email/push experience
• Expertise in A/B testing, segmentation, and performance marketing attribution
• Strong understanding of CRM systems, email platforms, and analytics tools (e.g., Google Analytics, Tableau, Braze)
• Proficiency in SQL and Python or R
• Excellent communication skills to translate data into actionable recommendations

Responsibilities

• Measure and analyze campaign performance including open/click rates, conversion, retention, and revenue impact
• Develop A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing
• Build segmentation models to identify high-value audiences and tailor campaign strategies
• Establish KPIs for lifecycle and email marketing programs, creating dashboards for leadership
• Define analytics best practices, tools, and reporting standards for this new function