💼 About This Role

You'll own strategic initiatives to drive D2C subscriber growth, working with Content, Product, and Analytics teams to unlock the next 50 million subscribers. You'll lead market expansion and monetisation innovation while translating consumer insights into actionable growth plans.

🎯 What You'll Do

• Define roadmap to acquire new D2C subscribers
• Identify growth vectors across pricing, packaging, distribution
• Lead deep dives into user cohorts and lifecycle behaviours
• Own end-to-end delivery of key initiatives across teams

📋 Requirements

• 8-10+ years in strategy + execution in consumer tech/D2C
• Proven track record of driving growth or monetisation initiatives
• Consumer insight depth to understand why users behave as they do
• Analytical rigor with data teams and large data sets

✨ Nice to Have

• Experience in media or subscription businesses
• Background in pricing or alternative payments
• Familiarity with Indian D2C landscape

🎁 Benefits & Perks

• 📈 Ownership of high-impact growth initiatives
• 🤝 Cross-functional collaboration with top teams
• 🏢 Onsite in Mumbai office
• 💡 Strategic influence on company growth

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study Presentation· 60 min