Tech Stack

Description

You will lead the Audience Analytics team to strengthen data-led products and services, evolving client's audience-first approach across media buys. You'll leverage proprietary data assets to generate insights, develop audience strategies, and collaborate cross-functionally to maximize business outcomes.

Requirements

• Solid understanding of data's role in media planning, activation, and measurement
• Experience with SQL/Python/R and data mining
• Team management experience
• Proven experience in data-driven insights and digital media analytics
• Knowledge of ad tech and biddable media ecosystem (search, social, programmatic)

Responsibilities

• Guide team of Managers to develop audience and data capabilities
• Leverage agency data assets to generate insights via descriptive/exploratory statistics
• Develop audience analyses through modeling and analytic efforts
• Lead closed-loop audience measurement solutions
• Collaborate with Client Solutions to develop audience learning agenda and KPIs