💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products, owning positioning, messaging, and audience segmentation. You'll drive full-funnel growth from acquisition to monetization in a fast-paced, data-driven environment. This role offers significant autonomy and direct impact on revenue at a global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research and drive experimentation

📋 Requirements

• 5–7+ years in product or growth marketing for B2C digital products
• Proven impact on core business metrics like revenue and retention
• Expertise in segmentation, positioning, and go-to-market strategies
• Experience with A/B testing and data-driven decision-making

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok)
• Strong leadership in cross-functional or matrix organizations
• Strategic thinker with hands-on analytical skills

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 🗓️ 28 paid vacation days per year
• 🧘 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 🎓 50% reimbursement for professional training

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min