Tech Stack

Description

You will own and scale paid social channels (Meta, LinkedIn, CTV) with a $40M+ budget, driving provider acquisition through creative testing, data analysis, and cross-functional collaboration to build a best-in-class mental health provider acquisition engine.

Requirements

• 5-7+ years running and scaling performance-focused paid social campaigns on Meta and LinkedIn
• Highly organized and process-driven with impeccable tracking hygiene
• Testing-obsessed mindset with a bias toward experimentation
• Deeply analytical, comfortable with platform data and pipeline metrics
• Strong critical thinking and bias for action in high-growth environments

Responsibilities

• Own and scale paid social channels with $40M+ budget, achieving cost, volume, and efficiency targets
• Build a high-velocity creative and experimentation engine for ad concepts and campaign structures
• Partner cross-functionally with design, content, analytics, product marketing, and revenue operations
• Deliver robust reporting, forecasts, and insights, translating data into actionable decisions
• Shape landing pages, conversion flows, and full-funnel touchpoints to maximize conversion