Description

You will lead strategic brand marketing for the WWE 2K franchise, defining brand identity and go-to-market strategies in collaboration with WWE and Visual Concepts to grow global reach and cultural impact.

Requirements

• 5-7+ years of brand marketing experience in gaming, sports, entertainment, or consumer tech
• Proven experience leading high-impact go-to-market campaigns with cross-functional teams
• Deep understanding of brand strategy, performance metrics, creative development, and media planning
• Ability to translate data into actionable insights
• Strong written and verbal communication skills

Responsibilities

• Define and maintain global brand vision, narrative, and positioning for WWE 2K
• Lead global brand strategy and multi-channel campaign development
• Steward brand identity and ensure creative consistency across all touchpoints
• Track brand health and campaign KPIs, optimizing future campaigns
• Champion consumer insights through research roadmaps and player data analysis