Description

You will lead go-to-market strategy and client communications, driving retention and market insights. This role shapes the product roadmap and positions you as a key leader in healthcare transformation.

Requirements

• 7+ years of experience in product marketing, ideally with integrated marketing or brand experience.
• Process-oriented with track record of scalable product marketing frameworks (GTM plans, messaging matrices, sales enablement).
• Proven experience in health benefits, B2B SaaS, or health tech; enterprise sales cycle understanding.
• Exceptional written and verbal communication, customer-obsessed approach.
• Ability to collaborate across departments and influence senior leadership.

Responsibilities

• Define and lead client communications and retention strategy in partnership with Client Success, Growth, Content, and Product teams.
• Create sales and client success enablement materials including decks, newsletters, white papers, and battlecards.
• Own end-to-end GTM process for product launches and market expansion.
• Bring market insights from Client Success and retention to influence product roadmap.
• Develop compelling narratives and messaging for products, translating complex healthcare concepts into resonant stories.