4h ago

Growth Marketing Lead

San Francisco

$160,000-$200,000 / year

H
full-timemidArtificial Intelligence

🛠 Tech Stack

💼 About This Role

You'll own the strategy and execution of growth marketing campaigns for Hive's AI solutions, driving awareness and high-quality leads. You'll build and optimize campaigns across paid and organic channels, collaborating with product, sales, and design teams to accelerate growth. This role offers the chance to build and lead a team within a fast-growing AI company.

🎯 What You'll Do

  • Develop and optimize growth marketing campaigns across paid and organic channels.
  • Collaborate with internal teams and external partners to align strategy and tactics.
  • Manage a continuous experiment pipeline to iterate on audience, creative, and channels.
  • Measure and report campaign performance against targets and benchmarks.

📋 Requirements

  • 4+ years of experience generating demand for technology products in B2B.
  • Expertise with channels like Google Ads, LinkedIn, and tools like SEMrush.
  • Deep understanding of tracking and attribution (Google Analytics, GTM).
  • Mastery of A/B testing and hypothesis-driven optimization.
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