Tech Stack

Description

You will lead the setup, trafficking, monitoring, and optimization of programmatic media campaigns across multiple DSPs for a portfolio of clients. You'll collaborate with integrated teams to deliver flawless media plans and drive data-driven performance improvements.

Requirements

• 4-5 years in digital marketing with at least 2 years in programmatic media buying, preferably agency-side
• Experience with DV360, The Trade Desk, or Amazon DSP
• Experience presenting programmatic/direct media performance and strategy to clients
• Experience managing publisher, media vendor, and data vendor partnerships
• Technical skills including HTML, JavaScript, and Flash

Responsibilities

• Set up and launch programmatic media campaigns across various DSPs
• Handle ad trafficking in DCM and guide floodlight and tracking setup for net new advertisers
• Monitor in-flight campaign pacing, budgets, optimizations, and results
• Troubleshoot trafficking issues related to creative and publisher implementation
• Create reports and provide data-driven recommendations to optimize campaigns towards KPIs