Description

You will lead and scale the demand generation team, own the full-funnel marketing strategy across multiple segments, and drive pipeline growth through multi-channel campaigns, SEO/AEO, and conversion optimization. Your work directly impacts revenue targets and accelerates patient care.

Requirements

• 7–10+ years of progressive experience in B2B marketing.
• Proven experience leading and scaling demand generation teams.
• Expertise in multi-channel campaign management and budget pacing.
• Strong analytical skills with ability to derive actionable insights from data.
• Experience aligning marketing and sales on funnel stages, lead scoring, and handoff criteria.

Responsibilities

• Lead, coach, and develop a demand generation team, setting performance expectations and fostering a culture of accountability.
• Own demand generation strategy across the full buyer journey for SMB, mid-market, and enterprise segments.
• Manage multi-channel campaigns (paid search, paid social, email, webinars, content) and budget allocation.
• Drive SEO and AI Engine Optimization (AEO) strategy and conversion rate optimization.
• Track full-funnel metrics, interpret data, and execute experiments to improve efficiency and conversion.