about 4 hours ago

Lead Brand Designer

San Francisco, CA

$190,000-$230,000 / year

full-timelead HybridFinancial Technology (Fintech)

Tech Stack

Description

You will lead the visual evolution of Hazel, the AI platform for wealth management, shaping its design language across product surfaces, launches, campaigns, and storytelling. Collaborating with Product Design and cross-functional teams, you'll ensure a cohesive, modern brand expression that translates complex AI capabilities into clear visual narratives.

Requirements

  • 6–8+ years of brand design experience, ideally including product-adjacent work
  • A portfolio that demonstrates exceptional craft, strong systems thinking, and modern sensibility
  • Experience shaping or evolving a product-focused brand
  • Fluency in Figma and Adobe Creative Suite; bonus points for motion literacy
  • Strong understanding of current visual trends, digital culture, and AI-driven creative tools
  • Ability to think conceptually and execute with precision
  • Comfort operating in fast-moving, ambiguous environments
  • Strong collaboration skills and the confidence to influence cross-functional partners

Responsibilities

  • Lead the visual design and ongoing evolution of the Hazel brand
  • Define and expand Hazel’s design language across product marketing, launches, web, campaigns, and in-product brand moments
  • Partner closely with Product Design to influence UX direction and ensure cohesive brand expression
  • Collaborate with motion designers and illustrators to create immersive, forward-looking experiences
  • Translate complex AI capabilities into clear, elegant visual storytelling
  • Explore and responsibly integrate emerging tools and technologies into the creative workflow
  • Contribute to early-stage concepting for new Hazel initiatives and product expansions
  • Uphold and elevate craft standards across every touchpoint
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