Tech Stack

Description

As a Business Development Marketing Analyst at Nava, you will develop and optimize multi-channel marketing campaigns to drive brand awareness and sales enablement in the public sector. You'll collaborate with growth teams on Account-Based Marketing, produce sales assets, manage digital content, and use analytics to measure performance and inform strategy.

Requirements

• 2-4 years marketing or communications experience (public sector preferred)
• Proven success in campaign execution, digital content creation, and analytics/reporting
• Proficiency with multi-channel platforms: Hootsuite, HubSpot, Salesforce, Google Analytics, WordPress, ABM tools
• Strong written and verbal communication skills
• Ability to work cross-functionally with BD, technical SMEs, and creative resources

Responsibilities

• Develop and optimize ABM campaigns in partnership with Senior Director and Growth teams
• Design multi-touch brand awareness campaigns via social media, display ads, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development from planning to post-campaign debrief
• Produce marketing collateral including thought leadership, fact sheets, blogs, case studies, and whitepapers
• Manage digital content for social media and web, and execute geofencing campaigns for events