1h ago
Senior Marketing Manager
Shanghai, China
full-timeseniorsoftware development tools
Description
You will lead enterprise growth in Greater China by architecting a high-precision account-based marketing engine, moving beyond lead generation to drive revenue within strategic managed accounts.
Requirements
- 8+ years B2B marketing experience
- Proven ABM track record with expanded contract values
- Fluency in Chinese tech market and WeChat B2B
- Data-driven with CRM and attribution tools
- Native Mandarin and professional business English
Responsibilities
- Localize and execute ABM strategy for Chinese enterprise landscape
- Build ABM infrastructure, manage agencies and MarTech stack
- Lead a regional team of 2-3 marketers
- Define and track marketing-influenced revenue and MROI
- Design and run local campaign pilots for global scalability
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