Tech Stack

Description

You'll execute Generative Engine Optimization (GEO) strategies for Okta and Auth0, optimizing content for visibility in AI search systems. You'll refine content for LLM retrievability, analyze performance data, and stay current on GEO trends, ensuring content meets brand standards.

Requirements

• 4+ years in SEO, digital marketing, or content strategy with content optimization focus
• Working knowledge of LLMs and modern search ranking algorithms
• Familiarity with GEO concepts and AI search platforms (SEMRush, BrightEdge, Ahrefs, etc.)
• Proficiency in data analysis for content performance tracking
• Experience with Adobe Experience Manager or enterprise CMS

Responsibilities

• Structure and optimize content for LLM retrievability and AI answer formats
• Develop machine-parsable content blocks with semantic density
• Identify content opportunities from GEO prompt data and competitor analysis
• Apply GEO best practices and maintain knowledge of LLMs, vector embeddings, RAG
• Manage content tasks with data-driven decisions, meeting deadlines and quality standards