4h ago
Senior Demand Generation Manager, B2B
Foster City, CA
$165k-$215k / year
full-timesenior Hybridsoftware
🛠 Tech Stack
💼 About This Role
You'll build enterprise campaign playbooks and drive B2B pipeline through creative programs and audience engagement. Collaborate with Sales, Product Marketing, and RevOps to optimize the buyer journey. This role offers the chance to scale demand generation at a fast-growing platform.
🎯 What You'll Do
- Own B2B campaign strategy and enterprise pipeline accountability
- Design ABM strategies targeting high-value accounts
- Develop content and creative across the buyer journey
- Optimize lead scoring, funnel definitions, and attribution models
📋 Requirements
- 10+ years of B2C & B2B demand generation experience
- 5+ years in B2B SaaS focused on enterprise customers
- Deep expertise in ABM strategies and multi-channel orchestration
- Hands-on experience with Marketo, HubSpot, Salesforce, 6sense, Demandbase
✨ Nice to Have
- Track record converting PLG users into enterprise opportunities
- Experience with Outreach, Salesloft or intent data platforms
- Background in high-growth tech companies
🎁 Benefits & Perks
- 💰 Competitive Salary & Equity
- 💹 401(k) Program with 4% match
- ⚕️ Health, Dental, Vision and Life Insurance
- 🚼 Paid Parental, Medical, Caregiver Leave
- 🏝️ Flexible Time Off (FTO) + Holidays
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