Description

You will lead go-to-market strategy for Chime's Spending, Saving, and Investing product suite, defining positioning and messaging, driving adoption, and partnering with Product, Growth, and Brand to scale core member experiences.

Requirements

• 10+ years in product marketing or related roles (e.g., growth, strategy)
• 7+ years leading and scaling high-performing teams
• Proven track record of end-to-end go-to-market strategy
• Strong expertise in positioning, messaging, and value proposition development
• Experience partnering with Product, Growth, Brand, and Analytics

Responsibilities

• Define and lead go-to-market strategy for key products and features, from launch through scale
• Develop clear, differentiated positioning and messaging that resonates with target customers
• Drive alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution
• Improve product adoption, engagement, and retention through effective product marketing strategies
• Build and scale a high-performing Product Marketing team