Description

As a Brand & Communications Manager, you will develop and execute integrated branding and communications plans across Greater China, driving thought leadership, media relations, and content creation to boost brand awareness for AppsFlyer.

Requirements

• 5+ years experience in integrated PR/communications strategy for high-tech or international company
• Excellent communication and stakeholder management skills
• Track record of prominent press placements and relationships with top reporters
• Exceptional writing, editing, analytical, and critical thinking skills
• Native Chinese speaker with advanced proficiency in written and spoken English

Responsibilities

• Develop and implement integrated branding/communications plans across GCR markets
• Identify and leverage opportunities for media exposure in tech and business industries
• Articulate thought leadership via bylines, speaking, and content
• Create China-specific content (blog posts, data studies, videos, etc.)
• Manage agencies and ensure consistent messaging across channels