1d ago
Director of Marketing
New Jersey
✨ $180k-$250k / yearest.
full-timelead Remotesoftware
🛠 Tech Stack
💼 About This Role
You'll lead the full marketing funnel—from brand awareness through retention—for a company in an under-innovated sector. You'll define growth strategies, evolve the brand, and drive revenue as a key member of the Leadership Team. This remote role offers the chance to redefine a brand in a competitive market while collaborating across departments.
🎯 What You'll Do
- Own the full marketing funnel across B2B2E and DTC
- Define and execute holistic growth strategy integrating brand, performance, and lifecycle
- Translate company priorities into clear marketing roadmaps tied to revenue
- Lead brand positioning, voice, visual identity, and narrative across all touchpoints
📋 Requirements
- Bachelor's degree in Marketing, Business, or related field
- 7-10 years of experience in performance marketing across paid, earned, and owned channels
- Hands-on experience with full funnel campaigns including broadcast media, Google, Meta, and SEO/AEO/GEO
- Strong analytical skills with ability to interpret complex data and turn insights into strategies
✨ Nice to Have
- MBA or relevant certifications
- Experience managing multi-channel ad budgets and optimizing for various KPIs
- Knowledge of digital marketing tools such as Google Analytics, Google Ads, and Facebook Ads Manager
🎁 Benefits & Perks
- 🏖️ Remote role
- 🏥 Medical, dental, and vision insurance
- 💰 401(k) retirement plan with company match
- 👶 Paid parental leave
- 🎓 Tuition assistance
📨 Hiring Process
Estimated timeline: 2-4 weeks · AI estimate
- 1Recruiter phone screen· 30 min
- 2Hiring manager interview· 60 min
- 3Leadership panel· 60 min
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