🛠 Tech Stack

💼 About This Role

You'll own lifecycle communications for Strava's B2B audiences including ACP, Strava for Business, and Developer Relations. You'll build and scale programs from the ground up, translating audience insights into personalized campaigns. Your work will directly drive community growth, affiliate revenue, and product adoption across Strava's most influential audiences.

🎯 What You'll Do

• Own and scale ACP lifecycle programs across email, in-app, and push
• Execute Strava for Business communications in-app and email
• Develop and maintain Developer Relations lifecycle comms
• Partner cross-functionally with ACP and PMM to deliver campaigns
• Build supporting technology and resources for B2B lifecycle

📋 Requirements

• 4+ years of experience in lifecycle marketing, CRM, or email marketing
• Hands-on experience with marketing automation platforms (HubSpot/Braze preferred)
• Demonstrated ability to build and execute multi-stage lifecycle programs
• Experience in a B2B, partner-facing, or ecosystem role

✨ Nice to Have

• Familiarity with A/B testing and experimentation frameworks (e.g., Eppo)
• Experience with email design and copywriting

🎁 Benefits & Perks

• 🏖️ Flexible hybrid model (3 days/week in office)
• 💰 Equity offered
• 🏥 Health insurance (implied by industry standard)
• 📈 Professional development (implied by growth mindset culture)
• 🏃 Strava subscription and active lifestyle perks

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Cross-functional panel· 60 min

🚩 Heads Up

• Role title includes 'Manager' but no direct reports; may be individual contributor
• Requirements list '4+ years' but description mentions 'B2B CRM Manager' - level mismatch potential