🛠 Tech Stack

💼 About This Role

You'll own the ecommerce P&L for a health and wellness brand building innovative sensory products. You'll orchestrate brand storytelling, performance marketing, and lifecycle management into a single growth engine, making trade-offs between growth velocity and unit economics. This role explicitly connects marketing decisions to inventory risk and contribution margin.

🎯 What You'll Do

• Own the growth roadmap and annual ecommerce revenue targets
• Lead integrated marketing strategy across paid, organic, lifecycle, and partnerships
• Manage economic trade-offs between growth velocity, CAC, LTV, and inventory risk
• Oversee performance marketing on Meta, Google, Amazon, and emerging channels

📋 Requirements

• 7–12+ years in digital marketing with 3+ years owning DTC or ecommerce growth
• Proven success scaling a brand from $8M toward $20M+ in annual revenue
• Hands-on expertise in at least two growth engines (e.g., paid social, email/SMS)

✨ Nice to Have

• Experience in movement science, foot health, or fall-risk reduction
• Familiarity with AI and automation to increase testing velocity

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 💻 Remote-first culture
• 📈 Equity options