Tech Stack

Description

You will define and execute the strategy for unifying customer data to drive personalized marketing and business growth. You'll bridge technical teams and marketing stakeholders to implement data pipelines, create unified profiles, and ensure compliance.

Requirements

• 3+ years managing CDPs (e.g., Segment, Salesforce Data Cloud) or similar data platforms.
• Understanding of data architecture, API integrations, SQL, and data privacy regulations.
• Experience with Microsoft Dynamics Customer Insights (required) and CRM systems.
• Strong analytical, communication, and project management skills.

Responsibilities

• Define and drive a comprehensive data integration roadmap across CRM, websites, and media platforms.
• Oversee configuration, implementation, and maintenance of the CDP, ensuring data integrity.
• Create customer segments based on behaviors, demographics, and real-time data to drive personalization.
• Partner with Marketing, IT, and Analytics teams to translate business requirements into data initiatives.
• Establish data quality protocols, compliance, and consent management practices.