3h ago

Field Marketing Manager

Austin, Texas, United States

~$120,000-$160,000 / yearest.

C
full-timesenior RemoteSpend management / Enterprise SaaS

🛠 Tech Stack

💼 About This Role

You'll join Coupa's North America field marketing team to create in-person and virtual events that drive pipeline growth. You'll partner with sales and marketing teams to target key accounts using 6sense and Marketo. This role offers hands-on impact on revenue through strategic event execution.

🎯 What You'll Do

  • Collaborate with sales leadership to develop event strategies for pipeline goals.
  • Partner with cross-functional teams for consistent messaging across field events.
  • Engage target accounts for prospecting across Procurement, Finance, and Supply Chain.
  • Use 6Sense intent data to optimize programs and drive account engagement.

📋 Requirements

  • 5+ years in Enterprise B2B marketing with field marketing expertise.
  • Demonstrated success running regional and national field events impacting pipeline.
  • Working knowledge of 6sense, Folloze, Marketo, Salesforce.
  • Experience partnering with sales leadership to co-develop account plans.

✨ Nice to Have

  • Experience with LinkedIn Campaign Manager and Tableau.
  • Strong analytical mindset for reporting and insights.
  • Willingness to travel 20-30%.

🎁 Benefits & Perks

  • 🏖️ Unlimited PTO
  • 🏥 Comprehensive health insurance
  • 📈 Equity grants
  • 🎓 Learning and development stipend
  • 💼 Remote work flexibility
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