Description

You will evolve our growth strategy from sales-led to a hybrid model, designing self-serve trials and onboarding experiences to accelerate value delivery and conversion for financial institutions. Collaborate across Sales, Marketing, RevOps, Customer Success, and Engineering to build a scalable growth engine.

Requirements

• 5+ years of product management experience in B2B SaaS growth
• Strong analytical skills with experience in funnels, cohorts, and A/B testing
• Experience in developing self-serve onboarding/trial experiences
• Proven collaboration with Sales, Marketing, and RevOps teams
• Ability to work effectively in ambiguous environments with outcome-driven approaches

Responsibilities

• Own the product-led growth funnel from acquisition to expansion
• Define trial success metrics and align stakeholders on targets
• Launch and optimize self-serve trials and onboarding experiences
• Design in-product guidance to expedite time-to-first-value
• Conduct A/B testing and analyze conversion data