Description

You will lead media strategy and planning for HelloFresh Group brands across 16 markets, managing a substantial ATL and online reach media budget. You'll develop channel-agnostic connections strategies, drive innovation, and build a center of excellence for integrated comms planning and media buying, reporting to the VP of Brand Strategy.

Requirements

• 10+ years managing multi-million Euro media budgets
• Deep experience in connections planning and communications strategy
• Strong analytical skills and data-driven optimization
• Experience with marketing measurement models like MMM
• Bachelor's degree and proven relevant experience

Responsibilities

• Lead media strategy across HelloFresh brand portfolio and 16 international markets
• Develop channel-agnostic connections strategies unifying brand messaging across ATL, digital, social, and emerging platforms
• Champion media innovation and test-and-learn mindset
• Lead development of audience-first, insight-led communications frameworks
• Build, lead, and develop a team of media buyers, planners, and connections strategists