🛠 Tech Stack

💼 About This Role

You'll lead the transformation of direct marketing into a strategic revenue driver, taking ownership of technical and content design of customer journeys. You'll optimize lead qualification and guide prospects to deal closure through automated end-to-end journeys. This role offers excellence and ownership in a fast-growing FinTech scale-up.

🎯 What You'll Do

• Conceive and manage automated marketing journeys end-to-end
• Develop data-driven segmentation and trigger campaigns
• Execute A/B testing to maximize CRM performance
• Monitor revenue KPIs and derive strategic funnel optimizations
• Ensure smooth lead handoff to sales and maintain data quality in HubSpot

📋 Requirements

• 4+ years of experience in CRM, lifecycle marketing, or marketing automation
• Proven track record in data-driven customer journey optimization for B2B SaaS
• HubSpot expertise with complex workflows, lead scoring, and triggers
• Analytical skills using A/B tests and funnel analysis to drive pipeline velocity

✨ Nice to Have

• Experience with revenue and funnel metrics (MQL, SQL, up-sell)
• Growth mindset with ownership and cross-functional collaboration

🎁 Benefits & Perks

• 🎓 Excellence & Ownership: Full responsibility with focus on quality and impact
• 💡 Purpose & Design Scope: Shape your area and drive company success
• 🤝 Openness & At Eye Level: Direct communication and collaboration
• 📈 Growth Without Standstill: Training, learning formats, individual mentoring
• 🏖️ Flexible Work, Celebrate Together: Workation, team events, lunch/internet/Deutschlandticket subsidy