1d ago

Manager - Programming Strategy & Insights (Content Strategy), Hindi Movies

Mumbai

$45k-$65k / yearest.

full-timeseniormedia

💼 About This Role

You'll support content strategy and programming decisions for FTA Hindi Movie Channels by generating actionable insights from viewership data. You'll drive analytics-driven recommendations to maximize channel performance. This role focuses on execution excellence and cross-functional collaboration.

🎯 What You'll Do

  • Manage weekly FPCs for FTA movie channels.
  • Analyze viewership data and competitor performance.
  • Develop programming plans to maximize audience engagement.
  • Collaborate with cross-functional teams for AOP outcomes.

📋 Requirements

  • 6-8 years of experience with strong analytical skills.
  • Understanding of consumer behavior and audience preferences.
  • Working knowledge of Excel and PowerPoint.
  • Familiarity with BARC metrics and software.

✨ Nice to Have

  • Graduate/Postgraduate in Media, Marketing, Statistics, or Economics.
  • Passion for movies and content.
  • Experience handling large datasets and MIS.

🎁 Benefits & Perks

  • 💼 Full-time role with leadership exposure.
  • 📊 Data-driven environment with advanced analytics tools.

🚩 Heads Up

  • Role mixes strategy with operational FPC tasks.
  • Experience level seems high (6-8 years) for manager title.
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