1d ago
Manager - Programming Strategy & Insights (Content Strategy), Hindi Movies
Mumbai
✨ $45k-$65k / yearest.
full-timeseniormedia
💼 About This Role
You'll support content strategy and programming decisions for FTA Hindi Movie Channels by generating actionable insights from viewership data. You'll drive analytics-driven recommendations to maximize channel performance. This role focuses on execution excellence and cross-functional collaboration.
🎯 What You'll Do
- Manage weekly FPCs for FTA movie channels.
- Analyze viewership data and competitor performance.
- Develop programming plans to maximize audience engagement.
- Collaborate with cross-functional teams for AOP outcomes.
📋 Requirements
- 6-8 years of experience with strong analytical skills.
- Understanding of consumer behavior and audience preferences.
- Working knowledge of Excel and PowerPoint.
- Familiarity with BARC metrics and software.
✨ Nice to Have
- Graduate/Postgraduate in Media, Marketing, Statistics, or Economics.
- Passion for movies and content.
- Experience handling large datasets and MIS.
🎁 Benefits & Perks
- 💼 Full-time role with leadership exposure.
- 📊 Data-driven environment with advanced analytics tools.
🚩 Heads Up
- Role mixes strategy with operational FPC tasks.
- Experience level seems high (6-8 years) for manager title.
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