1h ago
Lead Product Marketing Manager - AI & Analytics
Boston, MA
full-timeseniorsoftware
Description
You will own go-to-market strategy for Klaviyo's AI and analytics products, positioning cutting-edge AI capabilities to deliver customer value. Drive product launches, partner across teams, and shape how AI transforms the customer experience.
Requirements
- 8+ years of B2B product marketing experience, ideally with AI, analytics, or data-driven products
- Deep passion for AI and emerging technologies, with a point of view on Agentic AI and SaaS experiences
- Proven ability to launch and scale products that resonate with business user needs
- Ability to simplify complex technical concepts into customer-centric messaging
- Excellent cross-functional leadership and communication skills; ability to influence C-level executives
Responsibilities
- Own product marketing strategy for AI and analytics products, including Agentic AI and AI-powered personalization
- Shape positioning and messaging for transformative AI experiences, translating advanced capabilities into customer value
- Lead end-to-end product launches from market insight to enablement and execution
- Partner with Product, AI/ML, Analytics, Sales, and Customer Experience teams to influence roadmap and go-to-market
- Use data and analytics to inform messaging, measure impact, and optimize positioning and performance
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