18h ago
Head of Consumer PR
Los Angeles, CA
$230k-$315k / year
full-timedirector Remotee-commerce
๐ผ About This Role
You'll lead global consumer PR strategy for Whatnot, the largest livestream shopping platform. Your work will drive awareness, adoption, and cultural relevance through earned media and data storytelling. This role offers the chance to shape a new industry.
๐ฏ What You'll Do
- Develop and lead consumer PR strategy to build awareness and shape perception.
- Cultivate relationships with consumer, tech, and lifestyle press for meaningful coverage.
- Create standout moments and campaigns using data storytelling and cultural insights.
- Manage and mentor a team of PR professionals.
๐ Requirements
- 12+ years of PR experience.
- Deep experience shaping consumer narratives for fast-moving consumer brands.
- Strong media relationships across business, consumer, tech, and lifestyle outlets.
- Exceptional writing and storytelling skills with data-driven insights.
โจ Nice to Have
- Experience in tech, entertainment, marketplace, or creator-driven industries.
- Proven track record leading comms-driven campaigns that drive cultural relevance.
- Low ego and high ownership mindset.
๐ Benefits & Perks
- ๐๏ธ Generous Holiday and Time off Policy
- ๐ฅ Health Insurance options including Medical, Dental, Vision
- ๐ Work From Home Support including home office setup allowance
- ๐ช Wellness monthly allowance
- ๐ถ Childcare annual allowance
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Managerยท 60 min
- 3Panel Interviewยท 60 min
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