Description

You will work with data scientists and campaign managers to improve RTB campaign performance via model enhancements, strategic insights, and large-scale A/B testing. This role offers the chance to shape optimization direction using real-time data and industry trends in ad tech.

Requirements

• Background in Engineering, Data Science, Marketing, or related fields
• Proficient in English and Mandarin
• Able to clearly articulate ideas across technical and non-technical audiences
• Experience in digital advertising campaign operations or RTB environments is a strong plus

Responsibilities

• Partner with data scientists and campaign managers to improve RTB model and algorithm performance
• Analyze competitor strategies and market trends to identify optimization opportunities
• Design and evaluate A/B experiments at scale using billions of daily auction requests
• Research and test end-to-end RTB ad serving behaviors to uncover areas for improvement
• Collaborate with the SSP partnership team to optimize traffic quality and supply-side performance