💼 About This Role

You'll build and scale the vertical marketing program from the ground up, creating go-to-market strategies for strategic industry segments. You'll partner with sales to identify 2-3 verticals per quarter and run integrated campaigns across paid media, content, ABM, and events. This role offers significant autonomy and direct support from the VP of Marketing to shape a high-impact growth engine.

🎯 What You'll Do

• Set vertical strategy with sales leadership each quarter
• Orchestrate 1-to-few integrated campaigns across channels
• Co-own pipeline generation and conduct weekly pipeline reviews
• Develop vertical assets with PMM and Content teams
• Measure and report on sourced and influenced pipeline weekly

📋 Requirements

• 8+ years of B2B SaaS marketing experience
• Proven track record owning vertical or ABM programs
• Hands-on expertise across paid media, lifecycle, and events
• Strong history of sales partnership for pipeline generation

✨ Nice to Have

• Experience as a 0-to-1 builder creating playbooks
• Direct work with eCommerce or post-purchase solutions

🎁 Benefits & Perks

• 🏖️ Flexible Remote Work - remote-first team
• 🏆 Great Place to Work Certified - inclusive culture
• 📈 Ambitious Mission - transforming eCommerce
• 🌍 Global Team - international collaboration
• 💡 Career Growth - no ceiling on learning

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Panel interview· 60 min