4h ago
Customer Marketing Lead, Startups - EMEA
London, UK
full-timeseniorArtificial Intelligence
Description
You'll build and scale customer marketing for startups across EMEA, crafting founder success stories and co-marketing programs that deepen relationships with technical leaders. Your work will drive advocacy and community growth in key European tech hubs.
Requirements
- 6+ years B2B customer marketing experience in SaaS/technology, ideally with EMEA responsibility
- Proven track record building customer advocacy programs from scratch
- Experience marketing to and building relationships with high-growth EMEA startups and technical founders
- Ability to speak credibly to technical audiences about AI concepts and developer workflows
- Deep understanding of EMEA market dynamics and cultural nuances
Responsibilities
- Develop compelling customer narratives (case studies, technical deep-dives, founder testimonials, video) for EMEA startup audiences
- Define EMEA startup customer segmentation and tiering framework to guide advocacy prioritization
- Design high-touch and scalable engagement strategies for strategic startup accounts across EMEA
- Orchestrate key moments programming (founder dinners, customer speaking opportunities, technical workshops, startup showcases)
- Partner with EMEA Startups Sales and Venture Partnerships to identify expansion opportunities and coordinate co-marketing
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