Description

You will lead lifecycle strategy across the full customer journey, from lead to post-wedding, building and optimizing the always-on lifecycle architecture. This is a high-impact, cross-functional role responsible for converting early signals of intent into revenue and trust over time, managing programs that influence millions in annual revenue.

Requirements

• Strategic and hands-on with ability to build from scratch
• Strong cross-functional leadership skills
• Experience with lifecycle marketing and CRM
• Data-driven with testing and optimization mindset
• Able to work in a hybrid remote model with quarterly travel to LA or NY

Responsibilities

• Own lifecycle marketing strategy across the full customer journey
• Build and manage always-on lifecycle architecture across nurture, conversion, retention, and reactivation
• Develop milestone-driven, behavior-based customer journeys
• Lead conversion path from first signal to purchase and cross-sell programs
• Partner cross-functionally with product, marketing, creative, and agency partners