Tech Stack

Description

You will drive pipeline generation strategy, marketing analytics, and tech stack management to support a growing commercial organization. You'll optimize HubSpot, analyze campaign ROI, and collaborate cross-functionally to improve lead progression and sales efficiency.

Requirements

• 5+ years in marketing operations or digital marketing with focus on lead management and pipeline generation
• Hands-on experience with HubSpot and tools like Clay, UserGems, ZoomInfo
• Familiarity with analytics tools like Google Analytics and Looker
• Strong analytical mindset with ability to generate actionable insights
• Excellent project management and cross-functional communication skills

Responsibilities

• Manage and optimize HubSpot for lead scoring, attribution, and funnel tracking
• Analyze marketing channel performance and ROI to guide resource allocation
• Oversee integration and utilization of marketing tech stack (HubSpot, UserGems, ZoomInfo, etc.)
• Collaborate with marketing and analytics to manage end-to-end campaign execution
• Support revenue operations and sales teams with reporting, insights, and process optimization