1d ago
Senior Google Analytics Specialist
Guatemala
โจ $95k-$130k / yearest.
full-timesenior Remote
๐ Tech Stack
๐ผ About This Role
You'll own and evolve our digital measurement ecosystem, defining how we measure user behavior and marketing performance across all digital touchpoints. You'll collaborate with marketing, product, and engineering to ensure accurate, actionable data aligned with business goals. This role offers the chance to lead measurement strategy for a diverse set of channels.
๐ฏ What You'll Do
- Own end-to-end GA4 implementation, governance, and optimization across web and product platforms.
- Define and maintain measurement framework including KPIs, event taxonomy, and conversion tracking.
- Lead marketing measurement: campaign tracking, attribution analysis, and channel performance reporting.
- Implement and manage event tracking via GTM, including data layers, custom events, and debugging.
๐ Requirements
- 5+ years in Digital Analytics, Web Analytics, or Marketing Analytics.
- Deep hands-on expertise with Google Analytics 4 implementation and troubleshooting.
- Strong experience with Google Tag Manager including data layer design and event tracking.
- Proven ability to design measurement frameworks aligned with business and marketing objectives.
โจ Nice to Have
- Experience with BigQuery or SQL for advanced analytics.
- Familiarity with A/B testing and experimentation frameworks.
- Understanding of privacy regulations (GDPR, cookie consent, tracking compliance).
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical Interviewยท 60 min
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