💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products in global markets. You'll drive full-funnel performance from acquisition to monetization. This role offers significant autonomy and direct impact on revenue.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research and develop growth hypotheses
• Track KPIs and drive experimentation via A/B testing

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion, retention metrics
• Expertise in segmentation, positioning, and go-to-market strategy
• Strong understanding of performance marketing channels (Google, Meta, TikTok)

✨ Nice to Have

• Experience with A/B testing and CRO
• Leadership in cross-functional or matrix organizations
• Hands-on analytical capabilities

🎁 Benefits & Perks

• 🏖️ Fully remote work opportunity
• 📅 28 paid vacation days per year
• 🏥 Wellness days (7 annually) and health benefits up to $1,000
• 🎓 50% reimbursement for training and conferences
• 🛠️ Home office setup reimbursement up to $1,000 every 3 years

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min