Tech Stack

Description

You will manage client relationships and own the development and execution of influencer program strategy, including recruitment, content, communication, and optimization strategies focused on monetizing content across social media. You will analyze program data to refine strategies and negotiate media packages with influencers, working in the crypto or finance vertical.

Requirements

• 4+ years experience in KOL or affiliate/influencer marketing in crypto/finance, or 4+ years with strong interest in crypto/finance.
• Strong understanding of how influencer and affiliate marketing can work together.
• Solid understanding of omni-channel and digital marketing.
• Advanced Excel capabilities.
• Excellent communication, presentation, and pitching skills.
• Working knowledge of attribution in digital marketing.
• Ability to travel up to 15%.
• Bachelor's degree or equivalent work experience.

Responsibilities

• Design and execute influencer recruitment strategies, content strategies, communication strategies, incentive strategies, and optimization strategies.
• Analyze program data to spot performance trends and refine strategic approach.
• Negotiate media packages with influencers and contract longer-term agreements.
• Manage client relationships, provide superior client service, and escalate issues as needed.
• Perform robust analysis of influencer program performance using full-funnel metrics.
• Manage multiple influencer marketing programs and prioritize tasks based on client objectives.