💼 About This Role

You'll build Abby Care's content and community engine from scratch, owning strategy across social, blog, email, and creator channels. Your work will drive measurable growth, helping families understand they can get paid for caregiving. This is a zero-to-one role at a mission-driven healthcare startup.

🎯 What You'll Do

• Architect multi-channel content and community strategy
• Operationalize content engine with editorial calendars and workflows
• Write and produce content across formats from scripts to explainers
• Drive measurable growth through organic and paid integration

📋 Requirements

• 5+ years in content, social, or growth marketing
• 2-3 years owning a content program or major workstream
• Strategic mindset connecting content to business outcomes
• Data fluency to interpret performance metrics

✨ Nice to Have

• Experience marketing to parents, caregivers, or healthcare audiences

🎁 Benefits & Perks

• 💰 Competitive compensation plus annual bonus
• 🏥 90% medical premiums for you, 70% for dependents
• 🏖️ Generous PTO plus 10 paid holidays
• 👶 Paid parental leave

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Strategy Presentation· 60 min