🛠 Tech Stack

💼 About This Role

You'll own and evolve the DTC site experience for a vegan fashion brand, driving site merchandising, conversion, and UX. Your core impact will be growing revenue through data-driven CRO and Shopify management. You'll start with a lean team and have autonomy to build as the brand scales.

🎯 What You'll Do

• Curate homepage and collection pages to reflect brand narrative
• Lead A/B testing roadmap to improve conversion funnel
• Manage Shopify storefront, app stack, and platform performance
• Lead UX strategy and maintain cohesive design system

📋 Requirements

• Proven experience leading ecommerce growth for a DTC or lifestyle brand
• Hands-on Shopify experience without needing to code
• Track record of driving measurable conversion and revenue growth
• Strong analytical skills with GA4 or Shopify Analytics

✨ Nice to Have

• Experience with CRO tools like VWO or Optimizely
• Familiarity with fashion or lifestyle brand aesthetics
• Background managing external developers or agencies

🎁 Benefits & Perks

• 🏖️ 3 weeks paid vacation plus 5 flex days
• 💰 $1,500 CAD health spending account annually
• 🩸 $250 CAD period & menstrual budget annually
• 👜 $1,000 CAD annual product allowance
• 🖥️ $400 CAD home office setup allowance

📨 Hiring Process

Estimated timeline: 3-5 weeks

1. 1Video screen with Talent Advisor· 30 min
2. 2Video interview with Director of Finance· 45 min
3. 3Take home assignment· varies
4. 4Video interview with Founder/CEO· 60 min
5. 5Reference checks and offer· 1 week

🚩 Heads Up

• Role title mismatch: description is for Director of Ecommerce but lists VP of Marketing earlier