Tech Stack

Description

You'll own Roku's Household Graph and ads identity services that power addressability, targeting, optimization, measurement, and data collaboration across Roku Ads. This role involves driving identity signal quality, improving programmatic addressability, and enabling privacy-safe collaboration.

Requirements

• 5+ years product management in ad tech, identity, or ad data platforms
• Strong technical understanding of identity signals (MAIDs, IP, cookies, UID2, ConnectID)
• Deep expertise in identity resolution, match strategies, and data contracts
• Highly analytical mindset for quantifying value and making tradeoffs
• Proven ability to drive cross-functional execution across engineering, data science, and legal

Responsibilities

• Own the Household Graph and ads identity services
• Drive identity signal quality and match rate optimization
• Improve programmatic addressability through identity interoperability
• Establish identity health monitoring and diagnostics
• Enable privacy-safe collaboration in clean rooms and data workflows