Tech Stack

Description

You will lead the design and implementation of advanced personalization and experimentation solutions for enterprise customers using Contentful Personalization. You'll own end-to-end program design, from audience strategy and decisioning to measurement, while integrating with platforms like CDPs, CRMs, and analytics tools. This role reduces implementation risk and accelerates time to value through hands-on delivery and customer enablement.

Requirements

• Deep domain expertise in personalization and experimentation
• Hands-on experience building, operating, and scaling personalization programs in production
• Strong technical skills in modern composable architectures (SSR, CSR, SSG, ISR, edge personalization)
• Experience integrating with CDPs (Segment, Tealium, mParticle), CRMs (Salesforce, Dynamics), and analytics (GA4, Adobe Analytics, Snowplow)
• Ability to design personalization strategies that scale across global, multi-brand deployments with guardrails against over-personalization

Responsibilities

• Own end-to-end design of personalization and experimentation programs including audience strategies, decisioning models, and experimentation frameworks
• Define measurement approaches connecting user behavior, decisioning logic, exposure, and business outcomes
• Architect and implement solutions using Contentful Personalization: user identification, audience evaluation, personalized delivery, and uplift measurement
• Integrate with enterprise platforms: CDPs, CRMs, analytics platforms, identity and consent tooling
• Lead technical discovery, create detailed designs, and enable customer teams through workshops and code reviews