Description

You will drive growth and scaling of the Wohnen+ subscription product for renters and owners, focusing on product-market fit, funnel optimization, and data-driven development. You'll lead a cross-functional team to deliver a product that provides value across the entire housing journey.

Requirements

• Several years of product management experience with focus on growth, subscriptions, and B2C
• Strong data-driven approach: hypothesis testing, experimentation, and KPI-based steering
• Experience with funnel optimization, conversion rate optimization, and monetization strategies
• Cross-functional collaboration: working closely with Tech, Data, Marketing, and UX
• Fluent German and English

Responsibilities

• End-to-end responsibility for growth of Wohnen+, scaling user base, conversion, retention, and revenue
• Build, validate, and scale product-market fit through experimentation (pricing, packaging, onboarding, feature-gating)
• Own and optimize the entire seeker and Wohnen+ funnel for conversion potential
• Develop pricing, packaging, and upsell strategies; optimize ARPU, LTV, and churn
• Define, track, and steer growth KPIs; derive product and growth actions from data and user feedback